TravelBoom, aġenzija ta’ kummerċjalizzazzjoni diġitali mmexxija mid-dejta għal-lukandi, resorts, u kumpaniji tal-kiri tal-vaganzi, ħarġet studju ta’ każ ġdid dwar metasearch wara kampanji ta’ suċċess ma’ InTown Suites u Brittain Resorts & Hotels. Bi preżenza fuq pjattaformi bħal Google Hotel Ads, TripAdvisor, u Kayak, il-lukandi jistgħu jmexxu aktar prenotazzjonijiet diretti permezz ta’ metasearch u jisfidaw il-pożizzjoni tal-aġenziji tal-ivvjaġġar onlajn (OTAs). Fl-istudju tal-każ, TravelBoom juri li l-lukandi jistgħu jiddominaw il-paġna tar-riżultati tal-magna tat-tiftix (SERP) permezz ta’ kampanja ta’ metasearch immexxija mill-AI flimkien ma’ kampanja ta’ pay-per-click immexxija tajjeb. Barra minn hekk, il-kampanja ta 'metasearch tista' tiġġenera aktar minn 200% qligħ ogħla fuq l-infiq tar-reklami.
X'GĦANDEK NEĦĦED MINN DAN L-ARTIKOLU:
- In the case study, TravelBoom exhibits that hotels can dominate the search engine results page (SERP) through an AI-driven metasearch campaign combined with a well-run pay-per-click campaign.
- With a presence on platforms like Google Hotel Ads, TripAdvisor, and Kayak, hotels can drive more direct bookings through metasearch and challenge the position of online travel agencies (OTAs).
- TravelBoom, a data-driven digital marketing agency for hotels, resorts, and vacation rental companies, has released a new case study on metasearch after successful campaigns with InTown Suites and Brittain Resorts &.
