Tobago jerġa 'jqajjem l-istrateġiji ta' kummerċjalizzazzjoni tat-turiżmu globali personalment

Ir-Renju Unit

Wara wiri ta’ suċċess f’WTM Londra mis-7 sad-9 ta’ Novembru, TTAL ssieħeb mal-BBC Wildlife u rivisti sħab affiljati biex jospitaw avveniment apposta fl-10 ta’ Novembru maħsub biex jippromwovi l-għarfien ta’ Tobago bħala destinazzjoni potenzjali tal-vaganzi fost il-qarrejja, u jaqbad leads għal prenotazzjonijiet futuri. . L-udjenza impenjata ħafna gawdiet minn panel interattiv ta' intervista li jesplora l-attributi turistiċi ta' Tobago li kien fih iċ-Chairman Eżekuttiv ta' TTAL Alicia Edwards u l-gwida tat-turs lokali William Trim, b'kontribuzzjonijiet mis-Segretarju Ewlieni ta' Tobago, l-Onor. Farley Augustine. L-avveniment inkluda wkoll aspetti ewlenin tal-kultura ta’ Tobago permezz ta’ divertiment dirett u delikati kulinari biex iħajjar lil dawk li attendew b’togħma ta’ Tobago.

It-TTAL ospita wkoll avveniment ta 'taħriġ u netwerking ta' aġent tal-ivvjaġġar impenjattiv ħafna f'Londra qabel il-WTM fit-3 ta 'Novembru, li ppermetta interazzjonijiet iffukati, wieħed għal wieħed ma' aktar minn 30 aġent tal-ivvjaġġar u rappreżentanti tal-lukandi bbażati fir-Renju Unit. It-tim TTAL ippreżenta dwar id-destinazzjoni Tobago's u l-attraturi ewlenin tagħha, ingaġġa lil dawk li attendew bid-dehra u l-ħsejjes tal-gżira b'divertiment kulturali u kċina b'tema ta' Tobago.

Dawn l-attivitajiet segwew l-impenn preċedenti ta’ TTAL f’niċċa tas-suq fir-Renju Unit fil-National Wedding Show, li saret fil-15 u s-16 ta’ Ottubru f’Excel London. Il-wirja Nazzjonali tat-Tiġijiet tar-Renju Unit hija l-akbar wirja kummerċjali tat-tieġ fir-Renju Unit u waħda mill-akbar fl-Ewropa. Peress li s-suq tat-tieġ ġie identifikat minn TTAL bħala qasam ewlieni ta 'fokus għat-tkabbir turistiku ta' Tobago, il-parteċipazzjoni ta 'TTAL għenet biex tinbena għarfien tal-konsumatur u tal-kummerċ tal-ivvjaġġar tal-gżejjer bħala destinazzjoni prospettiva għal vaganzi romantiċi. 

Amerika 

Over in the USA, Destination Tobago was represented at this year’s Diving Equipment and Marketing Association (DEMA) Show from November 1 to 4 in Orlando, Florida. TTAL officials attended along with members of the Tobago Dive Association to create business linkages and explore new opportunities for the destination in dive tourism. The 4-day event brought together key members of the international dive industry, including retailers, tour operators and destination promoters. As the main hub for professional divers to garner insights on traveling to the best diving destinations in the world, DEMA Show was a key platform for TTAL to promote Tobago’s globally competitive dive product.

Commenting on TTAL’s resumption of in-person engagement strategies and their importance, Executive Chairman Ms. Alicia Edwards stated:

“A return to live events that target niche industry operators and consumers is a worthwhile endeavour in our goal of placing destination Tobago within the consideration set of travellers in our target markets. TTAL will continue to seek out and participate in relevant global trade events that have the potential to bolster bookings to our unspoilt island and drive much-needed business opportunities to our local tourism enterprises.”

In additional strategic efforts to boost arrivals to Tobago, the Agency continues to work towards finding best-practice solutions for airlift and connectivity issues that limit the tourism industry’s growth potential. As such, TTAL partnered with the Airports Authority of Trinidad and Tobago to attend the Routes World Forum in Las Vegas from October 16-18, 2022. Tobago’s tourism officials gained exclusive insight from airline CEOs and industry heavyweights as they discussed the current state of the industry, and the actions that must be taken to stimulate post-Covid recovery and increase airlift.

In looking at arrivals to the destination holistically, TTAL also sought to harness the potential from cruise business across the region by attending this year’s Florida Caribbean Cruise Association (FCCA) Conference in the Dominican Republic from October 11 to 14. The FCCA Cruise Conference is the only official cruise conference representing the Caribbean, Mexico and Central and South America, designed to foster a better understanding of the cruise industry and help attendees improve their cruise tourism business.

The Tobago Tourism Agency Limited continues to work assiduously on behalf of Tobago to get tourism in Tobago back to where it should be once again, combining established marketing best-practices with evolved post-COVID engagement strategies to increase destination Tobago’s global competitiveness in travel and tourism.